I came. I saw. I commented.
A newer client of ours asked a great question recently: “What if we create a completely new site from scratch using the persuasion framework you developed and then A/B test it against our old site — What would happen?” Let
Read moreSometimes when you’re trying to get all the hard stuff right, you forget the easy stuff. Then your buddies mock you. Hard: Write another book. Easy: Tell people where they can get a free sample chapter. Idiot: Skip the Easy
Read moreDoes your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even prepared to acknowledge that the problem exists? Ronny Kohavi from Microsoft’s Experimentation Platform had a
Read moreOn Monday, August 18, 2008 at 12:30pm, my co-author, friend and colleague Bryan Eisenberg, who helped me develop Persuasion Architecture and who co-authored the New York Times bestselling books, “Waiting For Your Cat to Bark?” and “Call to Action”, will
Read moreDr. Ralph Wilson of Web Marketing Today spent a few minutes interviewing Bryan Eisenberg about testing on sites that have little traffic. You can view the video below. You may also be interested in reading more about the hierarchy of
Read moreRecently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not be able to use GWO because his company’s website has a database-driven content management system.
Read moreBryan Eisenberg walked into my office the other day to point out an interesting item found while surfing: a left-sided add-to-cart button on a product detail page. We chatted back and forth about the conversion issues involved with placing it
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