When Is “Always Be Testing” Like A Banana Peel?

Sometimes when you’re trying to get all the hard stuff right, you forget the easy stuff.  Then your buddies mock you.

Hard:  Write another book.

Easy:  Tell people where they can get a free sample chapter.

Idiot:  Skip the Easy part.

With all the hoopla surrounding the release of our latest book, “Always Be Testing“, both Bryan Eisenberg and I forgot to let you know we’ve a sample chapter available online as a PDF (approx. 2.3 Mb).  Enjoy.

So busy was I trying not to drink the kool-aid, that I forgot to watch out for banana peels on the floor! Whooops!