I came. I saw. I commented.
A student at the University of British Columbia Web Analytics course reached out to us via Twitter to ask some questions about creating personas, specifically personas based on persuasion and the information is important enough that we thought we’d share
Read moreOccasionally we hear from clients after they’ve implemented some recommendation for improvement that they see a temporary dip in conversion. This seemingly goes against logic — after all, if you fix a problem, things should get better, right? — but
Read moreDespite the great press coverage, there are three excellent reasons why the Easter Bunny should not be your marketer
Read moreUI Designer David Leggett wrote an interesting article recently, “Tabbed Navigation, and What Makes It Useful“. His first, and best, point is a physical observance: in a real-world store one has a sense of the physical size of the establishment
Read moreHot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October. Now, that was done on a single rather small sample, but still this speaks
Read more[A personal story with a business ending] Over New Year’s, I went on a dance cruise to Mexico — a group of dancers goes on a regular cruise ship and effectively “takes over” the dancing, especially late night — and
Read moreWe’re pleased to replay Jim Sterne’s recent webinar with us, “Turn Web Analytics into 2009 Revenue”. Come watch the Chairman of the Web Analytics Association talk with Bryan Eisenberg (himself the Chairman Emeritus of the WAA) about proactively using Analytics
Read moreIt’s November and soon the pie, cookies and egg-nog will be flowing freely for a six-week gut-busting calorie fest. After that comes the resolutions. And then comes the first of February. What does February 1st have to do with testing,
Read moreDuring recent casual browsing, I noticed the following magicJack ad (on the left): Now can anyone tell what the heck the product is? (I happen to know, since I also remember a late night commercial that explains it.)* Put yourself
Read moreSometimes when you’re trying to get all the hard stuff right, you forget the easy stuff. Then your buddies mock you. Hard: Write another book. Easy: Tell people where they can get a free sample chapter. Idiot: Skip the Easy
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