I came. I saw. I commented.
A newer client of ours asked a great question recently: “What if we create a completely new site from scratch using the persuasion framework you developed and then A/B test it against our old site — What would happen?” Let
Read moreWhen you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it perhaps have some artisanal connotation, waiting until only the proper time before action is taken?
Read moreOccasionally we hear from clients after they’ve implemented some recommendation for improvement that they see a temporary dip in conversion. This seemingly goes against logic — after all, if you fix a problem, things should get better, right? — but
Read more[A personal story with a business ending] Over New Year’s, I went on a dance cruise to Mexico — a group of dancers goes on a regular cruise ship and effectively “takes over” the dancing, especially late night — and
Read moreSometimes when you’re trying to get all the hard stuff right, you forget the easy stuff. Then your buddies mock you. Hard: Write another book. Easy: Tell people where they can get a free sample chapter. Idiot: Skip the Easy
Read moreDoes your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even prepared to acknowledge that the problem exists? Ronny Kohavi from Microsoft’s Experimentation Platform had a
Read moreOn Monday, August 18, 2008 at 12:30pm, my co-author, friend and colleague Bryan Eisenberg, who helped me develop Persuasion Architecture and who co-authored the New York Times bestselling books, “Waiting For Your Cat to Bark?” and “Call to Action”, will
Read moreRecently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not be able to use GWO because his company’s website has a database-driven content management system.
Read moreBryan Eisenberg walked into my office the other day to point out an interesting item found while surfing: a left-sided add-to-cart button on a product detail page. We chatted back and forth about the conversion issues involved with placing it
Read moreFor over a decade, companies have hired us to help them understand how people buy online. In this same amount of time, I’ve spent a good chunk of each paycheck bidding, saving money, doing “market research” on eBay. And, throughout
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