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Sometimes when you’re trying to get all the hard stuff right, you forget the easy stuff. Then your buddies mock you. Hard: Write another book. Easy: Tell people where they can get a free sample chapter. Idiot: Skip the Easy
Read moreDoes your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even prepared to acknowledge that the problem exists? Ronny Kohavi from Microsoft’s Experimentation Platform had a
Read moreOn Monday, August 18, 2008 at 12:30pm, my co-author, friend and colleague Bryan Eisenberg, who helped me develop Persuasion Architecture and who co-authored the New York Times bestselling books, “Waiting For Your Cat to Bark?” and “Call to Action”, will
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