#### Are Your P-values Killing your AB Testing Efforts?

Sep 4th, 2014 | By John Quarto-vonTivadarIf you’re running AB tests, you’re surely running into concepts like “95% confidence intervals” and the “Null hypothesis”. And you’re already using “p-values”, too, though you may not know it.

Unfortunately there’s a great chance you’re using them wrong, and it’s having an impact on your AB testing program?

Here is a business person’s overview to help you avoid common problems and misunderstandings about p-values.