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Tag: Web Analytics

Dear Confused By Personas

June 23, 2009May 20, 2010
John Quarto-vonTivadar
Personas

A student at the University of British Columbia Web Analytics course reached out to us via Twitter to ask some questions about creating personas, specifically personas based on persuasion and the information is important enough that we thought we’d share

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A Sterne Look at 2009

January 17, 2009May 20, 2010
John Quarto-vonTivadar
Marketing

We’re pleased to replay Jim Sterne’s recent webinar with us, “Turn Web Analytics into 2009 Revenue”. Come watch the Chairman of the Web Analytics Association talk with Bryan Eisenberg (himself the Chairman Emeritus of the WAA) about proactively using Analytics

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When All You Have is a Reporter, Every Analysis Looks Like a Nail

April 15, 2006May 18, 2010
John Quarto-vonTivadar
Analytics

In the Visits vs. Visitors debate, side with Unique Visitors Analysis doesn’t happen in a vacuum. And as we’ve said a thousand times: you can torture the numbers to confess to … uh, we mean, rationalize … just about anything.

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