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Tag: conversion-testing

The Price of Perfection

March 14, 2008May 20, 2010
John Quarto-vonTivadar
Featured, Headline, Landing Page Optimization, Marketing, Optimization & Testing

Recently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not be able to use GWO because his company’s website has a database-driven content management system.

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Testing Add-to-Cart Buttons: Stuck in the Middle With You

January 25, 2008May 20, 2010
John Quarto-vonTivadar
Featured, Headline, Optimization & Testing

Bryan Eisenberg walked into my office the other day to point out an interesting item found while surfing: a left-sided add-to-cart button on a product detail page. We chatted back and forth about the conversion issues involved with placing it

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