I came. I saw. I commented.
Apparently, my work is good enough to steal, at least insofar as making it onto a torrent download site! It’s been 4 years since the book made the best-seller list, in some ways I’m insulted it took this long
Read moreThe start of a new year is a popular time for resolutions. Of course, even among marketing cognoscenti new year’s resolutions rarely involve analytics and key performance indicators (KPIs) — so I’d like to take this opportunity to outline a plan you can follow to slim down and shape up in 2012, metrics-wise.
Read moreWhy Test? The purpose of testing is not to find out what works, but rather to find out what does not work. I often encounter clients who have what they consider a large percentage of “failed” tests. Yet these tests reveal
Read moreI’m happy to announce that I’ve been selected by the folks at Search Engine Land as one of their regular columnists for their new sister site, Marketing Land. I’ll be writing monthly articles on topics concerning metrics and analytics important
Read moreA lesson re-re-learned: keep up to date on WordPress updates to avoid getting hacked! I’ve been able to restore multiple years of blog posts, but will have to handle all the posts from late 2010 and all of 2011 by
Read moreI’m a proud owner of a Hengedock — a wonderfully simple docking station for Mac laptops. Hengedocks lets the laptop stand sidewise while on your desktop and easily connect (and disconnect) from a bevy of devices, such a large full
Read moreA newer client of ours asked a great question recently: “What if we create a completely new site from scratch using the persuasion framework you developed and then A/B test it against our old site — What would happen?” Let
Read moreWhen you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it perhaps have some artisanal connotation, waiting until only the proper time before action is taken?
Read moreDuring a recent visit with family and with the fuel tank showing a big red Empty, my Mom was insistent that we had to get gas from Billy. “Who the heck is Billy?”, I wondered? (Bear with me, this gets
Read moreI recently viewed this Hardee’s Ad and thought, “Can this be real?” It seems Hardee’s now sells little breakfast items that compete with donut holes. And this ad takes a blind taste-test theme, wherein the participants choose between the “A-holes”
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