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Category: Research

GraphQL on Rails, part 2/2

July 9, 2017January 23, 2018
John Quarto-vonTivadar
Featured, Research, Ruby on Rails

Some actual code to explore a simple way to use GraphQL with a Ruby on Rails 5 app

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GraphQL on Rails, part 1/2

July 6, 2017January 23, 2018
John Quarto-vonTivadar
Featured, Research, Ruby on Rails

A short exploration of using GraphQL to query a Rails 5 API

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Polls and Testing: When Is Close No Cigar?

November 20, 2012January 4, 2018
John Quarto-vonTivadar
Optimization & Testing, Research, Statistics

Now that the 2012 U.S. Presidential elections are over, there’s a bit of a buzz around why some folks thought the election would be close and others who, using some solid statistical techniques, predicted a definitive (and it turns out,

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Good Enough To Steal

January 26, 2012January 26, 2012
John Quarto-vonTivadar
Analytics, Research

Apparently, my work is good enough to steal, at least insofar as making it onto a torrent download site!   It’s been 4 years since the book made the best-seller list, in some ways I’m insulted it took this long

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Making Tabs Work For You

April 9, 2009May 20, 2010
John Quarto-vonTivadar
Conversion and Persuasion, Featured, Headline, Research

UI Designer David Leggett wrote an interesting article recently, “Tabbed Navigation, and What Makes It Useful“. His first, and best, point is a physical observance: in a real-world store one has a sense of the physical size of the establishment

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Video Views Up, When Will Sales Follow?

January 27, 2009May 20, 2010
John Quarto-vonTivadar
Headline, Marketing, Research

Hot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October.  Now, that was done on a single rather small sample, but still this speaks

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Does Your Testing Organization Have A Gag Reflex?

August 26, 2008May 20, 2010
John Quarto-vonTivadar
Featured, Headline, Marketing, Optimization & Testing, Research

Does your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even prepared to acknowledge that the problem exists? Ronny Kohavi from Microsoft’s Experimentation Platform had a

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My Cup Runneth Over from High Slurp-Factor™

February 7, 2008May 20, 2010
John Quarto-vonTivadar
Headline, Marketing, Research

Have you tried Arizona Iced Tea? They aren’t bad at all, and I’ve really taken a shine to the No-Carb Blueberry Green Tea they produce. For the longest time I could not put my finger on why the product always

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Mashable: "MySpace is Better Than Porn"

April 23, 2007May 20, 2010
John Quarto-vonTivadar
Marketing, Research

Mashable‘s headline got my attention, too. You can read ‘MySpace is Better Than Porn‘ for yourself but here’s an excerpt: “Well, almost. The Economist (via Computers.net) has pulled up the Hitwise stats to show that social networks are about to

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AB Testing: Too Little, Too Early?

March 21, 2006May 20, 2010
John Quarto-vonTivadar
Optimization & Testing, Research

Lately, everywhere you go analytics industry folks are talking about AB Testing. That’s a good sign, since it means the industry is focusing on an overlooked leverage point in their web analytics investment. But as so often happens, achieving full

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