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Category: Metrics

Measuring The Impact of Conversion Lift

June 12, 2012July 9, 2012
John Quarto-vonTivadar
Analytics, Featured, Metrics, Optimization & Testing

How do you measure the impact of conversion improvement on your site? Most marketers know the basics of how to calculate this, but might get confused when it came to details — or do they? Astute readers will recall I

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