I came. I saw. I commented.
The start of a new year is a popular time for resolutions. Of course, even among marketing cognoscenti new year’s resolutions rarely involve analytics and key performance indicators (KPIs) — so I’d like to take this opportunity to outline a plan you can follow to slim down and shape up in 2012, metrics-wise.
Read moreI’m happy to announce that I’ve been selected by the folks at Search Engine Land as one of their regular columnists for their new sister site, Marketing Land. I’ll be writing monthly articles on topics concerning metrics and analytics important
Read moreI’m a proud owner of a Hengedock — a wonderfully simple docking station for Mac laptops. Hengedocks lets the laptop stand sidewise while on your desktop and easily connect (and disconnect) from a bevy of devices, such a large full
Read moreDuring a recent visit with family and with the fuel tank showing a big red Empty, my Mom was insistent that we had to get gas from Billy. “Who the heck is Billy?”, I wondered? (Bear with me, this gets
Read moreI recently viewed this Hardee’s Ad and thought, “Can this be real?” It seems Hardee’s now sells little breakfast items that compete with donut holes. And this ad takes a blind taste-test theme, wherein the participants choose between the “A-holes”
Read moreOccasionally we hear from clients after they’ve implemented some recommendation for improvement that they see a temporary dip in conversion. This seemingly goes against logic — after all, if you fix a problem, things should get better, right? — but
Read moreDespite the great press coverage, there are three excellent reasons why the Easter Bunny should not be your marketer
Read moreHot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October. Now, that was done on a single rather small sample, but still this speaks
Read moreWe’re pleased to replay Jim Sterne’s recent webinar with us, “Turn Web Analytics into 2009 Revenue”. Come watch the Chairman of the Web Analytics Association talk with Bryan Eisenberg (himself the Chairman Emeritus of the WAA) about proactively using Analytics
Read moreDuring recent casual browsing, I noticed the following magicJack ad (on the left): Now can anyone tell what the heck the product is? (I happen to know, since I also remember a late night commercial that explains it.)* Put yourself
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