Many organizations get fixated on metrics data, without thinking of where it comes from. But what if your metrics indicate a problem which originates somewhere else?
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Treating Your Conversion Symptoms But Not The Disease
Low Hanging Fruit: Cherry Picker or Lettuce Picker?
When you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it perhaps have some artisanal connotation, waiting until only the proper time before action is taken?
Read moreSell Me Something, Not Some Thing
During recent casual browsing, I noticed the following magicJack ad (on the left): Now can anyone tell what the heck the product is? (I happen to know, since I also remember a late night commercial that explains it.)* Put yourself
Read moreVideo: How to Do A/B Split-Testing on Lower Traffic Sites
Dr. Ralph Wilson of Web Marketing Today spent a few minutes interviewing Bryan Eisenberg about testing on sites that have little traffic. You can view the video below. You may also be interested in reading more about the hierarchy of
Read moreThe Price of Perfection
Recently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not be able to use GWO because his company’s website has a database-driven content management system.
Read moreTop 10 Tips for Selling “it” on eBay
For over a decade, companies have hired us to help them understand how people buy online. In this same amount of time, I’ve spent a good chunk of each paycheck bidding, saving money, doing “market research” on eBay. And, throughout
Read moreYour Unreal Conversion Rate
I’m an avid reader of Avinash Kaushik’s blog, Occam’s Razor, and I quietly anticipate each new post. Avinash is incredibly insightful, thought-provoking, and just fun to read. But as a fan, I was surprised by many of the statements in
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