I came. I saw. I commented.
Bryan Eisenberg walked into my office the other day to point out an interesting item found while surfing: a left-sided add-to-cart button on a product detail page. We chatted back and forth about the conversion issues involved with placing it
Read moreOften I relate stories about conversion missteps or persuasion challenges facing companies on- and off-line. Today, I’d like to relate a success story! An Open Letter to Andrew Cosslett, CEO of InterContinental Hotels Group: Dear Mr. Cosslett, As a business
Read moreA geek buddy passed along a link to an interesting video clip today, commenting on how it was “such good marketing”. Now, anytime I hear a techie say this, I’m pretty much assured it’ll be *bad* marketing — or no
Read moreI’m an avid reader of Avinash Kaushik’s blog, Occam’s Razor, and I quietly anticipate each new post. Avinash is incredibly insightful, thought-provoking, and just fun to read. But as a fan, I was surprised by many of the statements in
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