I came. I saw. I commented.
During a recent visit with family and with the fuel tank showing a big red Empty, my Mom was insistent that we had to get gas from Billy. “Who the heck is Billy?”, I wondered? (Bear with me, this gets
Read moreOccasionally we hear from clients after they’ve implemented some recommendation for improvement that they see a temporary dip in conversion. This seemingly goes against logic — after all, if you fix a problem, things should get better, right? — but
Read moreDespite the great press coverage, there are three excellent reasons why the Easter Bunny should not be your marketer
Read moreUI Designer David Leggett wrote an interesting article recently, “Tabbed Navigation, and What Makes It Useful“. His first, and best, point is a physical observance: in a real-world store one has a sense of the physical size of the establishment
Read moreHot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October. Now, that was done on a single rather small sample, but still this speaks
Read more[A personal story with a business ending] Over New Year’s, I went on a dance cruise to Mexico — a group of dancers goes on a regular cruise ship and effectively “takes over” the dancing, especially late night — and
Read moreDuring recent casual browsing, I noticed the following magicJack ad (on the left): Now can anyone tell what the heck the product is? (I happen to know, since I also remember a late night commercial that explains it.)* Put yourself
Read moreDoes your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even prepared to acknowledge that the problem exists? Ronny Kohavi from Microsoft’s Experimentation Platform had a
Read moreRecently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not be able to use GWO because his company’s website has a database-driven content management system.
Read moreHave you tried Arizona Iced Tea? They aren’t bad at all, and I’ve really taken a shine to the No-Carb Blueberry Green Tea they produce. For the longest time I could not put my finger on why the product always
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