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Category: Conversion and Persuasion

Treating Your Conversion Symptoms But Not The Disease

January 21, 2013January 21, 2013
John Quarto-vonTivadar
Conversion and Persuasion, Headline, Landing Page Optimization, Metrics, Optimization & Testing

Many organizations get fixated on metrics data, without thinking of where it comes from. But what if your metrics indicate a problem which originates somewhere else?

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Would You Tip You?

July 9, 2012July 9, 2012
John Quarto-vonTivadar
Conversion and Persuasion, Featured, Headline, Metrics

In many ways, being effective online means paying attention to the things that matter. That recipe includes conversion, and analytics, and metrics — important ingredients, all — but it also means using your brain to pay attention, as a human,

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Making Tabs Work For You

April 9, 2009May 20, 2010
John Quarto-vonTivadar
Conversion and Persuasion, Featured, Headline, Research

UI Designer David Leggett wrote an interesting article recently, “Tabbed Navigation, and What Makes It Useful“. His first, and best, point is a physical observance: in a real-world store one has a sense of the physical size of the establishment

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Right Now Is Always The Right Time

January 19, 2009May 20, 2010
John Quarto-vonTivadar
Conversion and Persuasion, Featured, Headline, Optimization & Testing

[A personal story with a business ending] Over New Year’s, I went on a dance cruise to Mexico — a group of dancers goes on a regular cruise ship and effectively “takes over” the dancing, especially late night — and

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