I came. I saw. I commented.
When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics consider that a metric is, in virtually every case, designed to measure a specific outcome. It may be a positive outcome, one
Read moreHow do you measure the impact of conversion improvement on your site? Most marketers know the basics of how to calculate this, but might get confused when it came to details — or do they? Astute readers will recall I
Read more[This article is Cross-posted to my monthly column at MarketingLand, which is a great place to read all sorts of interesting content.] Everyone knows the question: “What one [book|person|food|movie|etc] would you take with you on a deserted island?” That is to
Read moreApparently, my work is good enough to steal, at least insofar as making it onto a torrent download site! It’s been 4 years since the book made the best-seller list, in some ways I’m insulted it took this long
Read moreThe start of a new year is a popular time for resolutions. Of course, even among marketing cognoscenti new year’s resolutions rarely involve analytics and key performance indicators (KPIs) — so I’d like to take this opportunity to outline a plan you can follow to slim down and shape up in 2012, metrics-wise.
Read moreI’m happy to announce that I’ve been selected by the folks at Search Engine Land as one of their regular columnists for their new sister site, Marketing Land. I’ll be writing monthly articles on topics concerning metrics and analytics important
Read moreI’m an avid reader of Avinash Kaushik’s blog, Occam’s Razor, and I quietly anticipate each new post. Avinash is incredibly insightful, thought-provoking, and just fun to read. But as a fan, I was surprised by many of the statements in
Read moreIn the Visits vs. Visitors debate, side with Unique Visitors Analysis doesn’t happen in a vacuum. And as we’ve said a thousand times: you can torture the numbers to confess to … uh, we mean, rationalize … just about anything.
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