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Author: John Quarto-vonTivadar

Mashable: "MySpace is Better Than Porn"

April 23, 2007May 20, 2010
John Quarto-vonTivadar
Marketing, Research

Mashable‘s headline got my attention, too. You can read ‘MySpace is Better Than Porn‘ for yourself but here’s an excerpt: “Well, almost. The Economist (via Computers.net) has pulled up the Hitwise stats to show that social networks are about to

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Your Unreal Conversion Rate

November 16, 2006May 20, 2010
John Quarto-vonTivadar
Analytics, Headline, Landing Page Optimization, Marketing

I’m an avid reader of Avinash Kaushik’s blog, Occam’s Razor, and I quietly anticipate each new post. Avinash is incredibly insightful, thought-provoking, and just fun to read.  But as a fan, I was surprised by many of the statements in

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When All You Have is a Reporter, Every Analysis Looks Like a Nail

April 15, 2006May 18, 2010
John Quarto-vonTivadar
Analytics

In the Visits vs. Visitors debate, side with Unique Visitors Analysis doesn’t happen in a vacuum. And as we’ve said a thousand times: you can torture the numbers to confess to … uh, we mean, rationalize … just about anything.

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AB Testing: Too Little, Too Early?

March 21, 2006May 20, 2010
John Quarto-vonTivadar
Optimization & Testing, Research

Lately, everywhere you go analytics industry folks are talking about AB Testing. That’s a good sign, since it means the industry is focusing on an overlooked leverage point in their web analytics investment. But as so often happens, achieving full

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