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Month: October 2012

I, Deceiver

October 2, 2012October 2, 2012
John Quarto-vonTivadar
Featured

This is a follow up to my previous article “Oh, What A Tangled Web We Weave” which discusses 8 common ways we practice self-deception on ourselves, particularly in the context of metrics, analytics, and continuous improvement testing. Continuing with our

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Oh, What A Tangled Web We Weave …

October 1, 2012October 2, 2012
John Quarto-vonTivadar
Featured, Metrics, Optimization & Testing

“Oh, What A Tangled Web We Weave, When First We Practice To {Self} Deceive” With apologies to Sir Walter Scott and my mangling of his most popular turn of phrase, I’d like to take some time now to discuss how

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