A student at the University of British Columbia Web Analytics course reached out to us via Twitter to ask some questions about creating personas, specifically personas based on persuasion and the information is important enough that we thought we’d share our response: “Are you saying that we shouldn’t bother with creating multiple personas with granular
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Occasionally we hear from clients after they’ve implemented some recommendation for improvement that they see a temporary dip in conversion. This seemingly goes against logic
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Hot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October.  Now, that was done on a single rather small sample, but still this speaks to the increasing influence video will exert on product marketing online. We’ve commented any number
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We’re pleased to replay Jim Sterne’s recent webinar with us, “Turn Web Analytics into 2009 Revenue”. Come watch the Chairman of the Web Analytics Association talk with Bryan Eisenberg (himself the Chairman Emeritus of the WAA) about proactively using Analytics Data to drive continuous Testing and generating actual dollars, a concept even more important this
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Does your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even
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Recently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not
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