A newer client of ours asked a great question recently: “What if we create a completely new site from scratch using the persuasion framework you
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When you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it
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A student at the University of British Columbia Web Analytics course reached out to us via Twitter to ask some questions about creating personas, specifically personas based on persuasion and the information is important enough that we thought we’d share our response: “Are you saying that we shouldn’t bother with creating multiple personas with granular
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Hot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October.  Now, that was done on a single rather small sample, but still this speaks to the increasing influence video will exert on product marketing online. We’ve commented any number
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It’s November and soon the pie, cookies and egg-nog will be flowing freely for a six-week gut-busting calorie fest. After that comes the resolutions. And then comes the first of February. What does February 1st have to do with testing, you might ask? Well, people are great with signing up for a gym membership the
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Dr. Ralph Wilson of Web Marketing Today spent a few minutes interviewing  Bryan Eisenberg about testing on sites that have little traffic. You can view the video below. You may also be interested in reading more about the hierarchy of optimization when you are done viewing the video. [youtube]http://www.youtube.com/watch?v=60xuSEc7lxA[/youtube] Bryan and I co-authored a book
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Recently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not
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Bryan Eisenberg walked into my office the other day to point out an interesting item found while surfing: a left-sided add-to-cart button on a product
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