Posts Tagged ‘ Customer Experience ’

What Could Happy Billy Teach You About Your Business?

Aug 17th, 2009 | By
What Could Happy Billy Teach You About Your Business?

During a recent visit with family and with the fuel tank showing a big red Empty, my Mom was insistent that we had to get gas from Billy. “Who the heck is Billy?”, I wondered? (Bear with me, this gets interesting.) We pull into the most ordinary of Shell gas stations (international readers: you might
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PayPal Should Go Undercover

Feb 29th, 2008 | By

PayPal recently announced a streamlining of its payment flow process that doesn’t require a PayPal account to use. In other words, you can “check out” via PayPal, reap the security benefits of the merchant store not knowing your financial details, and pay for your item without having created any long-term relationship with PayPal (although they
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My Cup Runneth Over from High Slurp-Factor™

Feb 7th, 2008 | By

Have you tried Arizona Iced Tea? They aren’t bad at all, and I’ve really taken a shine to the No-Carb Blueberry Green Tea they produce. For the longest time I could not put my finger on why the product always make me smile, until last night. After so many months, it dawned on me: the
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“No, but I did sleep at a Staybridge Suites last night… “

Nov 2nd, 2007 | By

Often I relate stories about conversion missteps or persuasion challenges facing companies on- and off-line. Today, I’d like to relate a success story! An Open
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