A newer client of ours asked a great question recently: “What if we create a completely new site from scratch using the persuasion framework you
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Sometimes when you’re trying to get all the hard stuff right, you forget the easy stuff.  Then your buddies mock you. Hard:  Write another book. Easy:  Tell people where they can get a free sample chapter. Idiot:  Skip the Easy part. With all the hoopla surrounding the release of our latest book, “Always Be Testing“,
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Does your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even
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On Monday, August 18, 2008 at 12:30pm, my co-author, friend and colleague Bryan Eisenberg, who helped me develop Persuasion Architecture and who co-authored the New York Times bestselling books, “Waiting For Your Cat to Bark?” and “Call to Action”, will launch “Always Be Testing: The Complete Guide to Google Website Optimizer” at Search Engine Strategies
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Dr. Ralph Wilson of Web Marketing Today spent a few minutes interviewing  Bryan Eisenberg about testing on sites that have little traffic. You can view the video below. You may also be interested in reading more about the hierarchy of optimization when you are done viewing the video. [youtube]http://www.youtube.com/watch?v=60xuSEc7lxA[/youtube] Bryan and I co-authored a book
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Recently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not
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Bryan Eisenberg walked into my office the other day to point out an interesting item found while surfing: a left-sided add-to-cart button on a product
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