Comments for JohnQuarto.com

Comment on Treating Your Conversion Symptoms But Not The Disease by Setting Up Your Negative Metrics - JohnQuarto.com

Setting Up Your Negative Metrics - JohnQuarto.com — Fri, 03 May 2013 00:39:24 +0000

[...] This is a continuation of my exploration of negative metrics thread which covers how to think about your negative metrics and how to set them up as part of your testing and optimization process. It’s based on earlier work I’ve published on the value of nothing and treating your conversion symptoms but not the disease. [...]

Comment on Thinking About Your Negative Metrics by Setting Up Your Negative Metrics - JohnQuarto.com

Setting Up Your Negative Metrics - JohnQuarto.com — Wed, 01 May 2013 20:53:21 +0000

[...] is a continuation of my exploration of negative metrics thread which covers how to think about your negative metrics and how to set them up as part of your [...]

Comment on Setting Up Your Negative Metrics by Thinking About Your Negative Metrics

Thinking About Your Negative Metrics — Thu, 18 Apr 2013 16:07:09 +0000

[...] as described above) with an eye toward boosting ad views on your pages. You might achieve that, but inadvertently cause other problems that detract from your ultimate goal. You can’t know these things if you’re not [...]

Comment on The Value of Nothing by Thinking About Your Negative Metrics - JohnQuarto.com

Thinking About Your Negative Metrics - JohnQuarto.com — Tue, 16 Apr 2013 21:13:19 +0000

[...] A negative metric is not necessarily something you want to get less of — for example, “reduce bounce rate”. That’s just an easier way to state the positive inverse of “increasing the un-bounce rate”. Rather, a negative metric is something you look at to ensure that when you have success with your positive metric, you aren’t penalizing yourself somewhere else. I covered this when I discussed the value of nothing earlier. [...]

Comment on The Value of Nothing by Setting Up Your Negative Metrics - JohnQuarto.com

Setting Up Your Negative Metrics - JohnQuarto.com — Tue, 16 Apr 2013 06:08:20 +0000

[...] testing and optimization process. It’s based on earlier work I’ve published on the value of nothing and treating your conversion symptoms but not the [...]

Comment on Oh, What A Tangled Web We Weave … by Polls And Testing: When Is Close No Cigar?

Polls And Testing: When Is Close No Cigar? — Tue, 27 Nov 2012 16:20:37 +0000

[...] many times, things that are close are not really so. And, it’s extraordinarily easy to deceive oneself on these occasions. When you’re doing your A/B tests keep this in [...]

Comment on Oh, What A Tangled Web We Weave … by Polls and Testing: When Is Close No Cigar? - JohnQuarto.com

Polls and Testing: When Is Close No Cigar? - JohnQuarto.com — Tue, 20 Nov 2012 21:25:11 +0000

[...] many times things that are close are not really so. And it’s extraordinarily easy to deceive oneself on these occasions. When you’re doing your AB tests keep this in [...]

Comment on Oh, What A Tangled Web We Weave … by I, Deceiver - JohnQuarto.com

I, Deceiver - JohnQuarto.com — Tue, 02 Oct 2012 23:20:42 +0000

[...] is a follow up to my previous article “Oh, What A Tangled Web We Weave” which discusses 8 common ways we practice self-deception on ourselves, particularly in the [...]

Comment on About Me by 5 Common IT Objections to Marketing Projects

5 Common IT Objections to Marketing Projects — Thu, 06 Sep 2012 15:31:47 +0000

[...] those that are introduced by the business side of the company. I’ve worked together with John Quarto-vonTivadar to share these with you. I hope you work with your vendor to overcome these [...]

Comment on About Me by 5 Common IT Objections to Marketing Projects | Incredibilii

5 Common IT Objections to Marketing Projects | Incredibilii — Fri, 24 Aug 2012 14:54:27 +0000