Research

Polls and Testing: When Is Close No Cigar?

Nov 20th, 2012 | By
Polls and Testing: When Is Close No Cigar?

Now that the 2012 U.S. Presidential elections are over, there’s a bit of a buzz around why some folks thought the election would be close and others who, using some solid statistical techniques, predicted a definitive (and it turns out, accurate) outcome. I want to try to explain the latter, especially for marketers. Why? Because
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Good Enough To Steal

Jan 26th, 2012 | By
Good Enough To Steal

Apparently, my work is good enough to steal, at least insofar as making it onto a torrent download site!   It’s been 4 years since the book made the best-seller list, in some ways I’m insulted it took this long to get its PDF ripped by pirates. Nevertheless if you don’t already own a copy
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Making Tabs Work For You

Apr 9th, 2009 | By

UI Designer David Leggett wrote an interesting article recently, “Tabbed Navigation, and What Makes It Useful“. His first, and best, point is a physical observance:
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Video Views Up, When Will Sales Follow?

Jan 27th, 2009 | By

Hot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October.  Now, that was done on a single rather small sample, but still this speaks to the increasing influence video will exert on product marketing online. We’ve commented any number
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Does Your Testing Organization Have A Gag Reflex?

Aug 26th, 2008 | By

Does your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even
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My Cup Runneth Over from High Slurp-Factor™

Feb 7th, 2008 | By

Have you tried Arizona Iced Tea? They aren’t bad at all, and I’ve really taken a shine to the No-Carb Blueberry Green Tea they produce. For the longest time I could not put my finger on why the product always make me smile, until last night. After so many months, it dawned on me: the
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Mashable: "MySpace is Better Than Porn"

Apr 23rd, 2007 | By

Mashable‘s headline got my attention, too. You can read ‘MySpace is Better Than Porn‘ for yourself but here’s an excerpt: “Well, almost. The Economist (via Computers.net) has pulled up the Hitwise stats to show that social networks are about to overtake sex sites in the US any day now. The metric being measured is percentage
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AB Testing: Too Little, Too Early?

Mar 21st, 2006 | By

Lately, everywhere you go analytics industry folks are talking about AB Testing. That’s a good sign, since it means the industry is focusing on an overlooked leverage point in their web analytics investment. But as so often happens, achieving full buzzword compliance has become the goal rather than the means; what lies behind the words
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