Why Test? The purpose of testing is not to find out what works, but rather to find out what does not work. I often encounter clients who have what they consider a large percentage of “failed” tests. Yet these tests reveal a rather large amount of information and insight towards future testing. In fact, when a test
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A newer client of ours asked a great question recently: “What if we create a completely new site from scratch using the persuasion framework you
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When you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it
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Occasionally we hear from clients after they’ve implemented some recommendation for improvement that they see a temporary dip in conversion. This seemingly goes against logic
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[A personal story with a business ending] Over New Year’s, I went on a dance cruise to Mexico — a group of dancers goes on
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Sometimes when you’re trying to get all the hard stuff right, you forget the easy stuff. Then your buddies mock you. Hard: Write another book. Easy: Tell people where they can get a free sample chapter. Idiot: Skip the Easy part. With all the hoopla surrounding the release of our latest book, “Always Be Testing“,
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Does your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even
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On Monday, August 18, 2008 at 12:30pm, my co-author, friend and colleague Bryan Eisenberg, who helped me develop Persuasion Architecture and who co-authored the New York Times bestselling books, “Waiting For Your Cat to Bark?” and “Call to Action”, will launch “Always Be Testing: The Complete Guide to Google Website Optimizer” at Search Engine Strategies
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Recently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not
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Bryan Eisenberg walked into my office the other day to point out an interesting item found while surfing: a left-sided add-to-cart button on a product
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