Metrics

Thinking Inside The Boxplot

Oct 1st, 2013 | By
Thinking Inside The Boxplot

In a previous post describing a simple approach to de-seasonalizing your data, I covered how marketers can examine, at a rough level, the impact of
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Tis The Seasonality Of Your Metrics

Jul 11th, 2013 | By
Tis The Seasonality Of Your Metrics

I want to show you a technique to fix another common time-series problem: seasonality. The article will illustrate a fast and simple way to de-seasonalize your data.



Keep An Infinite Memory for your Metrics

May 15th, 2013 | By

The Exponential Moving Average (“EMA”) is a very useful tool in your metrics arsenal because in the EMA the memory of past metrics values is never forgotten



Thinking About Your Negative Metrics

Apr 16th, 2013 | By

“Negative” metrics — You might prefer the term “Deoptimization Metrics”. Either way they can be just as important  to your continuous optimization efforts as your positive ones. The purpose of a negative metric  is to isolate for you the deleterious effect you may be having on your positive metric. A negative metric is not necessarily
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I Before E, Except After C

Mar 19th, 2013 | By
I Before E, Except After C

“I Before E, Except After C” — do you remember that from 4th grade spelling? Well, it works just as well when you’re concentrating on
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Treating Your Conversion Symptoms But Not The Disease

Jan 21st, 2013 | By
Treating Your Conversion Symptoms But Not The Disease

Many organizations get fixated on metrics data, without thinking of where it comes from. But what if your metrics indicate a problem which originates somewhere else?



Oh, What A Tangled Web We Weave …

Oct 1st, 2012 | By
Oh, What A Tangled Web We Weave …

“Oh, What A Tangled Web We Weave, When First We Practice To {Self} Deceive” With apologies to Sir Walter Scott and my mangling of his
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The Value of Nothing

Aug 30th, 2012 | By
The Value of Nothing

When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics consider that a metric is, in virtually
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Would You Tip You?

Jul 9th, 2012 | By
Would You Tip You?

In many ways, being effective online means paying attention to the things that matter. That recipe includes conversion, and analytics, and metrics — important ingredients,
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Measuring The Impact of Conversion Lift

Jun 12th, 2012 | By
Measuring The Impact of Conversion Lift

How do you measure the impact of conversion improvement on your site? Most marketers know the basics of how to calculate this, but might get
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