Does your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even
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Recently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not
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Have you tried Arizona Iced Tea? They aren’t bad at all, and I’ve really taken a shine to the No-Carb Blueberry Green Tea they produce. For the longest time I could not put my finger on why the product always make me smile, until last night. After so many months, it dawned on me: the
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Often I relate stories about conversion missteps or persuasion challenges facing companies on- and off-line. Today, I’d like to relate a success story! An Open
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A geek buddy passed along a link to an interesting video clip today, commenting on how it was “such good marketing”. Now, anytime I hear a techie say this, I’m pretty much assured it’ll be *bad* marketing — or no marketing at all, just a good advertisement. (Hell, that’s a whole other post.) Anyway, human
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For over a decade, companies have hired us to help them understand how people buy online. In this same amount of time, I’ve spent a
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Mashable‘s headline got my attention, too. You can read ‘MySpace is Better Than Porn‘ for yourself but here’s an excerpt: “Well, almost. The Economist (via Computers.net) has pulled up the Hitwise stats to show that social networks are about to overtake sex sites in the US any day now. The metric being measured is percentage
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I’m an avid reader of Avinash Kaushik’s blog, Occam’s Razor, and I quietly anticipate each new post. Avinash is incredibly insightful, thought-provoking, and just fun to read.  But as a fan, I was surprised by many of the statements in his recent post, "Measure the Real(tm) Conversion Rate & Opportunity Pie." It’s almost as if
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