Marketing

Metric-ocracy: Less Data, More Insight

Jan 24th, 2012 | By

The start of a new year is a popular time for resolutions. Of course, even among marketing cognoscenti new year’s resolutions rarely involve analytics and key performance indicators (KPIs) — so I’d like to take this opportunity to outline a plan you can follow to slim down and shape up in 2012, metrics-wise.



My New Column at Marketing Land

Dec 26th, 2011 | By

I’m happy to announce that I’ve been selected by the folks at Search Engine Land as one of their regular columnists for their new sister
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Feeling Unhenged

Nov 23rd, 2010 | By

I’m a proud owner of a Hengedock — a wonderfully simple docking station for Mac laptops. Hengedocks lets the laptop stand sidewise while on your desktop and easily connect (and disconnect) from a bevy of devices, such a large full screen monitor, external hard drive, USB ports, wired internet connection, sound connections, iPod charger, etc.
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What Could Happy Billy Teach You About Your Business?

Aug 17th, 2009 | By
What Could Happy Billy Teach You About Your Business?

During a recent visit with family and with the fuel tank showing a big red Empty, my Mom was insistent that we had to get gas from Billy. “Who the heck is Billy?”, I wondered? (Bear with me, this gets interesting.) We pull into the most ordinary of Shell gas stations (international readers: you might
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Hardee’s b-holes — do they sell?

Jul 3rd, 2009 | By
Hardee’s b-holes — do they sell?

I recently viewed this Hardee’s Ad and thought, “Can this be real?” It seems Hardee’s now sells little breakfast items that compete with donut holes.
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Improvement Starts With (Bad) Habits

Jun 10th, 2009 | By

Occasionally we hear from clients after they’ve implemented some recommendation for improvement that they see a temporary dip in conversion. This seemingly goes against logic
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Three Reasons The Easter Bunny Shouldn’t Be Your Marketer

Apr 10th, 2009 | By
Three Reasons The Easter Bunny Shouldn’t Be Your Marketer

Despite the great press coverage, there are three excellent reasons why the Easter Bunny should not be your marketer



Video Views Up, When Will Sales Follow?

Jan 27th, 2009 | By

Hot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October.  Now, that was done on a single rather small sample, but still this speaks to the increasing influence video will exert on product marketing online. We’ve commented any number
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A Sterne Look at 2009

Jan 17th, 2009 | By

We’re pleased to replay Jim Sterne’s recent webinar with us, “Turn Web Analytics into 2009 Revenue”. Come watch the Chairman of the Web Analytics Association talk with Bryan Eisenberg (himself the Chairman Emeritus of the WAA) about proactively using Analytics Data to drive continuous Testing and generating actual dollars, a concept even more important this
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Sell Me Something, Not Some Thing

Nov 13th, 2008 | By

During recent casual browsing, I noticed the following magicJack ad (on the left): Now can anyone tell what the heck the product is? (I happen
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