Landing Page Optimization

Treating Your Conversion Symptoms But Not The Disease

Jan 21st, 2013 | By
Treating Your Conversion Symptoms But Not The Disease

Many organizations get fixated on metrics data, without thinking of where it comes from. But what if your metrics indicate a problem which originates somewhere else?



Low Hanging Fruit: Cherry Picker or Lettuce Picker?

Aug 20th, 2009 | By
Low Hanging Fruit: Cherry Picker or Lettuce Picker?

When you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it
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Sell Me Something, Not Some Thing

Nov 13th, 2008 | By

During recent casual browsing, I noticed the following magicJack ad (on the left): Now can anyone tell what the heck the product is? (I happen
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Video: How to Do A/B Split-Testing on Lower Traffic Sites

Jul 9th, 2008 | By

Dr. Ralph Wilson of Web Marketing Today spent a few minutes interviewing  Bryan Eisenberg about testing on sites that have little traffic. You can view the video below. You may also be interested in reading more about the hierarchy of optimization when you are done viewing the video. Bryan and I co-authored a book all
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The Price of Perfection

Mar 14th, 2008 | By

Recently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not
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Top 10 Tips for Selling “it” on eBay

Jul 16th, 2007 | By

For over a decade, companies have hired us to help them understand how people buy online. In this same amount of time, I’ve spent a
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Your Unreal Conversion Rate

Nov 16th, 2006 | By

I’m an avid reader of Avinash Kaushik’s blog, Occam’s Razor, and I quietly anticipate each new post. Avinash is incredibly insightful, thought-provoking, and just fun to read.  But as a fan, I was surprised by many of the statements in his recent post, "Measure the Real(tm) Conversion Rate & Opportunity Pie." It’s almost as if
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