During recent casual browsing, I noticed the following magicJack ad (on the left): Now can anyone tell what the heck the product is? (I happen
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Does your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even
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Recently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not
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Have you tried Arizona Iced Tea? They aren’t bad at all, and I’ve really taken a shine to the No-Carb Blueberry Green Tea they produce. For the longest time I could not put my finger on why the product always make me smile, until last night. After so many months, it dawned on me: the
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Bryan Eisenberg walked into my office the other day to point out an interesting item found while surfing: a left-sided add-to-cart button on a product
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Often I relate stories about conversion missteps or persuasion challenges facing companies on- and off-line. Today, I’d like to relate a success story! An Open
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A geek buddy passed along a link to an interesting video clip today, commenting on how it was “such good marketing”. Now, anytime I hear a techie say this, I’m pretty much assured it’ll be *bad* marketing — or no marketing at all, just a good advertisement. (Hell, that’s a whole other post.) Anyway, human
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For over a decade, companies have hired us to help them understand how people buy online. In this same amount of time, I’ve spent a
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I’m an avid reader of Avinash Kaushik’s blog, Occam’s Razor, and I quietly anticipate each new post. Avinash is incredibly insightful, thought-provoking, and just fun to read.  But as a fan, I was surprised by many of the statements in his recent post, "Measure the Real(tm) Conversion Rate & Opportunity Pie." It’s almost as if
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