Featured

Thinking Inside The Boxplot

Oct 1st, 2013 | By
Thinking Inside The Boxplot

In a previous post describing a simple approach to de-seasonalizing your data, I covered how marketers can examine, at a rough level, the impact of
[continue reading…]



Tis The Seasonality Of Your Metrics

Jul 11th, 2013 | By
Tis The Seasonality Of Your Metrics

I want to show you a technique to fix another common time-series problem: seasonality. The article will illustrate a fast and simple way to de-seasonalize your data.



Keep An Infinite Memory for your Metrics

May 15th, 2013 | By

The Exponential Moving Average (“EMA”) is a very useful tool in your metrics arsenal because in the EMA the memory of past metrics values is never forgotten



Setting Up Your Negative Metrics

Apr 17th, 2013 | By

This is a continuation of  my exploration of negative metrics thread which covers how to think about your negative metrics and how to set them up
[continue reading…]



I Before E, Except After C

Mar 19th, 2013 | By
I Before E, Except After C

“I Before E, Except After C” — do you remember that from 4th grade spelling? Well, it works just as well when you’re concentrating on
[continue reading…]



I, Deceiver

Oct 2nd, 2012 | By
I, Deceiver

This is a follow up to my previous article “Oh, What A Tangled Web We Weave” which discusses 8 common ways we practice self-deception on
[continue reading…]



Oh, What A Tangled Web We Weave …

Oct 1st, 2012 | By
Oh, What A Tangled Web We Weave …

“Oh, What A Tangled Web We Weave, When First We Practice To {Self} Deceive” With apologies to Sir Walter Scott and my mangling of his
[continue reading…]



The Value of Nothing

Aug 30th, 2012 | By
The Value of Nothing

When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics consider that a metric is, in virtually
[continue reading…]



Would You Tip You?

Jul 9th, 2012 | By
Would You Tip You?

In many ways, being effective online means paying attention to the things that matter. That recipe includes conversion, and analytics, and metrics — important ingredients,
[continue reading…]



Measuring The Impact of Conversion Lift

Jun 12th, 2012 | By
Measuring The Impact of Conversion Lift

How do you measure the impact of conversion improvement on your site? Most marketers know the basics of how to calculate this, but might get
[continue reading…]