Conversion and Persuasion

Treating Your Conversion Symptoms But Not The Disease

Jan 21st, 2013 | By
Treating Your Conversion Symptoms But Not The Disease

Many organizations get fixated on metrics data, without thinking of where it comes from. But what if your metrics indicate a problem which originates somewhere else?



Would You Tip You?

Jul 9th, 2012 | By
Would You Tip You?

In many ways, being effective online means paying attention to the things that matter. That recipe includes conversion, and analytics, and metrics — important ingredients,
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Making Tabs Work For You

Apr 9th, 2009 | By

UI Designer David Leggett wrote an interesting article recently, “Tabbed Navigation, and What Makes It Useful“. His first, and best, point is a physical observance:
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Right Now Is Always The Right Time

Jan 19th, 2009 | By

[A personal story with a business ending] Over New Year’s, I went on a dance cruise to Mexico — a group of dancers goes on
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