When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics consider that a metric is, in virtually
[continue reading...]

How do you measure the impact of conversion improvement on your site? Most marketers know the basics of how to calculate this, but might get
[continue reading...]

[This article is Cross-posted to my monthly column at MarketingLand, which is a great place to read all sorts of interesting content.] Everyone knows the question:
[continue reading...]

Apparently, my work is good enough to steal, at least insofar as making it onto a torrent download site!   It’s been 4 years since the book made the best-seller list, in some ways I’m insulted it took this long to get its PDF ripped by pirates. Nevertheless if you don’t already own a copy
[continue reading...]

The start of a new year is a popular time for resolutions. Of course, even among marketing cognoscenti new year’s resolutions rarely involve analytics and key performance indicators (KPIs) — so I’d like to take this opportunity to outline a plan you can follow to slim down and shape up in 2012, metrics-wise.

I’m happy to announce that I’ve been selected by the folks at Search Engine Land as one of their regular columnists for their new sister
[continue reading...]

I’m an avid reader of Avinash Kaushik’s blog, Occam’s Razor, and I quietly anticipate each new post. Avinash is incredibly insightful, thought-provoking, and just fun to read.  But as a fan, I was surprised by many of the statements in his recent post, "Measure the Real(tm) Conversion Rate & Opportunity Pie." It’s almost as if
[continue reading...]

In the Visits vs. Visitors debate, side with Unique Visitors Analysis doesn’t happen in a vacuum. And as we’ve said a thousand times: you can torture the numbers to confess to … uh, we mean, rationalize … just about anything. Matt Belkin of Omniture blogged recently about the differences between Visits and Unique Visitors as they
[continue reading...]