Analytics

The Value of Nothing

Aug 30th, 2012 | By
The Value of Nothing

When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics consider that a metric is, in virtually
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Measuring The Impact of Conversion Lift

Jun 12th, 2012 | By
Measuring The Impact of Conversion Lift

How do you measure the impact of conversion improvement on your site? Most marketers know the basics of how to calculate this, but might get
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Your One-Metric Island

Mar 19th, 2012 | By
Your One-Metric Island

[This article is Cross-posted to my monthly column at MarketingLand, which is a great place to read all sorts of interesting content.] Everyone knows the question:
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Good Enough To Steal

Jan 26th, 2012 | By
Good Enough To Steal

Apparently, my work is good enough to steal, at least insofar as making it onto a torrent download site!   It’s been 4 years since the book made the best-seller list, in some ways I’m insulted it took this long to get its PDF ripped by pirates. Nevertheless if you don’t already own a copy
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Metric-ocracy: Less Data, More Insight

Jan 24th, 2012 | By

The start of a new year is a popular time for resolutions. Of course, even among marketing cognoscenti new year’s resolutions rarely involve analytics and key performance indicators (KPIs) — so I’d like to take this opportunity to outline a plan you can follow to slim down and shape up in 2012, metrics-wise.



My New Column at Marketing Land

Dec 26th, 2011 | By

I’m happy to announce that I’ve been selected by the folks at Search Engine Land as one of their regular columnists for their new sister
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Your Unreal Conversion Rate

Nov 16th, 2006 | By

I’m an avid reader of Avinash Kaushik’s blog, Occam’s Razor, and I quietly anticipate each new post. Avinash is incredibly insightful, thought-provoking, and just fun to read.  But as a fan, I was surprised by many of the statements in his recent post, "Measure the Real(tm) Conversion Rate & Opportunity Pie." It’s almost as if
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When All You Have is a Reporter, Every Analysis Looks Like a Nail

Apr 15th, 2006 | By

In the Visits vs. Visitors debate, side with Unique Visitors Analysis doesn’t happen in a vacuum. And as we’ve said a thousand times: you can torture the numbers to confess to … uh, we mean, rationalize … just about anything. Matt Belkin of Omniture blogged recently about the differences between Visits and Unique Visitors as they
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