Apparently, my work is good enough to steal, at least insofar as making it onto a torrent download site!   It’s been 4 years since the book made the best-seller list, in some ways I’m insulted it took this long to get its PDF ripped by pirates. Nevertheless if you don’t already own a copy
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The start of a new year is a popular time for resolutions. Of course, even among marketing cognoscenti new year’s resolutions rarely involve analytics and key performance indicators (KPIs) — so I’d like to take this opportunity to outline a plan you can follow to slim down and shape up in 2012, metrics-wise.

I’m happy to announce that I’ve been selected by the folks at Search Engine Land as one of their regular columnists for their new sister
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I’m an avid reader of Avinash Kaushik’s blog, Occam’s Razor, and I quietly anticipate each new post. Avinash is incredibly insightful, thought-provoking, and just fun to read.  But as a fan, I was surprised by many of the statements in his recent post, "Measure the Real(tm) Conversion Rate & Opportunity Pie." It’s almost as if
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In the Visits vs. Visitors debate, side with Unique Visitors Analysis doesn’t happen in a vacuum. And as we’ve said a thousand times: you can torture the numbers to confess to … uh, we mean, rationalize … just about anything. Matt Belkin of Omniture blogged recently about the differences between Visits and Unique Visitors as they
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