During recent casual browsing, I noticed the following magicJack ad (on the left): Now can anyone tell what the heck the product is? (I happen
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Sometimes when you’re trying to get all the hard stuff right, you forget the easy stuff.  Then your buddies mock you. Hard:  Write another book. Easy:  Tell people where they can get a free sample chapter. Idiot:  Skip the Easy part. With all the hoopla surrounding the release of our latest book, “Always Be Testing“,
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Does your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even
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On Monday, August 18, 2008 at 12:30pm, my co-author, friend and colleague Bryan Eisenberg, who helped me develop Persuasion Architecture and who co-authored the New York Times bestselling books, “Waiting For Your Cat to Bark?” and “Call to Action”, will launch “Always Be Testing: The Complete Guide to Google Website Optimizer” at Search Engine Strategies
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Dr. Ralph Wilson of Web Marketing Today spent a few minutes interviewing  Bryan Eisenberg about testing on sites that have little traffic. You can view the video below. You may also be interested in reading more about the hierarchy of optimization when you are done viewing the video. [youtube]http://www.youtube.com/watch?v=60xuSEc7lxA[/youtube] Bryan and I co-authored a book
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Recently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not
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PayPal recently announced a streamlining of its payment flow process that doesn’t require a PayPal account to use. In other words, you can “check out” via PayPal, reap the security benefits of the merchant store not knowing your financial details, and pay for your item without having created any long-term relationship with PayPal (although they
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Have you tried Arizona Iced Tea? They aren’t bad at all, and I’ve really taken a shine to the No-Carb Blueberry Green Tea they produce. For the longest time I could not put my finger on why the product always make me smile, until last night. After so many months, it dawned on me: the
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Bryan Eisenberg walked into my office the other day to point out an interesting item found while surfing: a left-sided add-to-cart button on a product
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Often I relate stories about conversion missteps or persuasion challenges facing companies on- and off-line. Today, I’d like to relate a success story! An Open
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