A student at the University of British Columbia Web Analytics course reached out to us via Twitter to ask some questions about creating personas, specifically personas based on persuasion and the information is important enough that we thought we’d share our response: “Are you saying that we shouldn’t bother with creating multiple personas with granular
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Occasionally we hear from clients after they’ve implemented some recommendation for improvement that they see a temporary dip in conversion. This seemingly goes against logic
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Despite the great press coverage, there are three excellent reasons why the Easter Bunny should not be your marketer

UI Designer David Leggett wrote an interesting article recently, “Tabbed Navigation, and What Makes It Useful“. His first, and best, point is a physical observance:
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Hot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October.  Now, that was done on a single rather small sample, but still this speaks to the increasing influence video will exert on product marketing online. We’ve commented any number
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[A personal story with a business ending] Over New Year’s, I went on a dance cruise to Mexico — a group of dancers goes on
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We’re pleased to replay Jim Sterne’s recent webinar with us, “Turn Web Analytics into 2009 Revenue”. Come watch the Chairman of the Web Analytics Association talk with Bryan Eisenberg (himself the Chairman Emeritus of the WAA) about proactively using Analytics Data to drive continuous Testing and generating actual dollars, a concept even more important this
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It’s November and soon the pie, cookies and egg-nog will be flowing freely for a six-week gut-busting calorie fest. After that comes the resolutions. And then comes the first of February. What does February 1st have to do with testing, you might ask? Well, people are great with signing up for a gym membership the
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During recent casual browsing, I noticed the following magicJack ad (on the left): Now can anyone tell what the heck the product is? (I happen
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Sometimes when you’re trying to get all the hard stuff right, you forget the easy stuff.  Then your buddies mock you. Hard:  Write another book. Easy:  Tell people where they can get a free sample chapter. Idiot:  Skip the Easy part. With all the hoopla surrounding the release of our latest book, “Always Be Testing“,
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