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Why Test? The Purpose of Testing
Why Test? The purpose of testing is not to find out what works, but rather to find out what does not work. I often encounter clients who have what they consider a large percentage of “failed” tests. Yet these tests reveal a rather large amount of information and insight towards future testing. In fact, when a test
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The start of a new year is a popular time for resolutions. Of course, even among marketing cognoscenti new year’s resolutions rarely involve analytics and key performance indicators (KPIs) — so I’d like to take this opportunity to outline a plan you can follow to slim down and shape up in 2012, metrics-wise.
I’m happy to announce that I’ve been selected by the folks at Search Engine Land as one of their regular columnists for their new sister
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A lesson re-re-learned: keep up to date on WordPress updates to avoid getting hacked! I’ve been able to restore multiple years of blog posts, but
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Metric-ocracy: Less Data, More Insight
The start of a new year is a popular time for resolutions. Of course, even among marketing cognoscenti new year’s resolutions rarely involve analytics and key performance indicators (KPIs) — so I’d like to take this opportunity to outline a plan you can follow to slim down and shape up in 2012, metrics-wise.
Making Tabs Work For You
UI Designer David Leggett wrote an interesting article recently, “Tabbed Navigation, and What Makes It Useful“. His first, and best, point is a physical observance:
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Why Test? The Purpose of Testing Why Test? The purpose of testing is not to find out what works, but rather to find out what does not work. I often encounter clients who have what they consider a large percentage of “failed” tests. Yet these tests reveal a rather large amount of information and insight towards future testing. In fact, when a test
[continue reading...]
Dear Confused By Personas A student at the University of British Columbia Web Analytics course reached out to us via Twitter to ask some questions about creating personas, specifically personas based on persuasion and the information is important enough that we thought we’d share our response: “Are you saying that we shouldn’t bother with creating multiple personas with granular
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Good Enough To Steal Apparently, my work is good enough to steal, at least insofar as making it onto a torrent download site! It’s been 4 years since the book made the best-seller list, in some ways I’m insulted it took this long to get its PDF ripped by pirates. Nevertheless if you don’t already own a copy
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Low Hanging Fruit: Cherry Picker or Lettuce Picker? When you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it
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PayPal Should Go Undercover
PayPal recently announced a streamlining of its payment flow process that doesn’t require a PayPal account to use. In other words, you can “check out” via PayPal, reap the security benefits of the merchant store not knowing your financial details, and pay for your item without having created any long-term relationship with PayPal (although they
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Good Enough To Steal Apparently, my work is good enough to steal, at least insofar as making it onto a torrent download site! It’s been 4 years since the book made the best-seller list, in some ways I’m insulted it took this long to get its PDF ripped by pirates. Nevertheless if you don’t already own a copy
[continue reading...]