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The Ultimate A/B Test
A newer client of ours asked a great question recently: “What if we create a completely new site from scratch using the persuasion framework you
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The Ultimate A/B Test
A newer client of ours asked a great question recently: “What if we create a completely new site from scratch using the persuasion framework you
[continue reading...]
Low Hanging Fruit: Cherry Picker or Lettuce Picker?
When you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it
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Hardee’s b-holes — do they sell?
I recently viewed this Hardee’s Ad and thought, “Can this be real?” It seems Hardee’s now sells little breakfast items that compete with donut holes.
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What Could Happy Billy Teach You About Your Business? During a recent visit with family and with the fuel tank showing a big red Empty, my Mom was insistent that we had to get gas from Billy. “Who the heck is Billy?”, I wondered? (Bear with me, this gets interesting.) We pull into the most ordinary of Shell gas stations (international readers: you might
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Making Tabs Work For You
UI Designer David Leggett wrote an interesting article recently, “Tabbed Navigation, and What Makes It Useful“. His first, and best, point is a physical observance:
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The Ultimate A/B Test A newer client of ours asked a great question recently: “What if we create a completely new site from scratch using the persuasion framework you
[continue reading...]
Dear Confused By Personas A student at the University of British Columbia Web Analytics course reached out to us via Twitter to ask some questions about creating personas, specifically personas based on persuasion and the information is important enough that we thought we’d share our response: “Are you saying that we shouldn’t bother with creating multiple personas with granular
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Your Unreal Conversion Rate
I’m an avid reader of Avinash Kaushik’s blog, Occam’s Razor, and I quietly anticipate each new post. Avinash is incredibly insightful, thought-provoking, and just fun to read. But as a fan, I was surprised by many of the statements in his recent post, "Measure the Real(tm) Conversion Rate & Opportunity Pie." It’s almost as if
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Low Hanging Fruit: Cherry Picker or Lettuce Picker? When you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it
[continue reading...]
PayPal Should Go Undercover
PayPal recently announced a streamlining of its payment flow process that doesn’t require a PayPal account to use. In other words, you can “check out” via PayPal, reap the security benefits of the merchant store not knowing your financial details, and pay for your item without having created any long-term relationship with PayPal (although they
[continue reading...]
Making Tabs Work For You
UI Designer David Leggett wrote an interesting article recently, “Tabbed Navigation, and What Makes It Useful“. His first, and best, point is a physical observance:
[continue reading...]